What is the first image that comes to mind when you think of sports, music, real-estate or food?

Brand awareness is the act of creating public awareness of a specific brand in order to maximize its recognition. Successful brand awareness strategies should define a company's uniqueness and set it apart from competitors. Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the pre-eminent goals of any business should be to build brand awareness, albeit in as cost-effective manner as possible.